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Lists Lists are the criteria that defines the "who" that we're looking for. A List is a collection of Campaigns. Campaigns Campaigns are the collection of reasons why, or catalysts, that we're trying to fish out of the lists. A Campaign is a collection of Hits. Hits Hists are the

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Deal Funnel

Checks if we're already sending mail to that mailing address, even if it's for a different property. If we are, it adds the property but skips adding it to a campaign - think of sellers who own multiple properties. Why waste money if we're already hitting them?Checks against a growing list of